The judges said: “Ben Adams Architects’ approach to social media is joined-up, bold and original. We particularly liked the winner’s tone on Twitter that makes it a practice you’d really want to work with”.
The judges were impressed with its “simple navigation, good text size on mobile and lots of engaging content, including video. Its international successes are strong and the UX is good”. There was special praise for the use of Pinterest.
The judges agreed The Modern House website “is a brilliant mix of tech and design, making it very engaging and easy to navigate through a vast amount of content, without bombarding the viewer”. The Modern House was shortlisted in five of the six categories.