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Best Home Page

A clear and consistent message that also encourages further exploration.

Best Mobile Experience

Strong design and clever ways to organise information.

Best Offline Experience

Online relationships that are strengthened by an offline experience.

Best Use of Digital Imagery

Imagery that is technically aware, memorable, with lots of variety.

Best Use of Innovation

Creative and practical ways of using technology from analytics to VR.

Best Use of Social Media

Striking content that communicates, connects and engages with others

Best Use of Video

Short animated films through to longer films with a narrative structure.

Best Visual Design

A visual experience relevant for the message it’s supporting.

Best Written Content

Written content that is engaging, original and insightful.


Best Overall Experience

All-round excellence across all devices and browsers.

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