Best Use of Social Media

We are looking for practices for whom social media is an integral part of its content mix and used to communicate, connect and engage with others – not simply as a platform for promotion and marketing.

We want to see striking content that has a strong personality that fairly represents the tone of the brand. We want to know what sets you apart and how you’re keeping up with social media trends such as Instagram Stories, live streaming and video.

Entry Fee: £70.00 + VAT

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Criteria

Content Is there a good amount of interesting content? Is the channel consistent in getting content out? Is it relevant to the audience? Are there diverse types of content going out through appropriate channels?
Creativity Do the social media channels showcase creativity and innovation? Are there new and interesting types of content that help set it apart from its competitors?
Engagement Does the channel pay attention to its audience? How is it reaching out to its followers? Have they managed to create a community?
Tone Does the persona of the channels fairly represent the tone of the brand? Is it consistent with the website? Does it have a strong voice and point of view?

Judges

  • Rob Fiehn

    Rob organises events and helps practices communicate both internally and with the outside world – from large offices to small bespoke studios.

  • Catherine Greig

    Catherine is founding Director of make:good; a design and architecture studio involving people in shaping neighbourhood change and championing meaningful participation.

  • Francesco D’Orazio

    Francesco is the CEO of Pulsar, an audience intelligence and social listening platform, and holds a PhD in Social Sciences and Digital Media.

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